Custom graduation sashes,
handcrafted in California

Your Story. Your Legacy. Your Way.

Your graduation story, crafted to last. One sash that carries your school, your degree, your honors, your heritage and your family pride.

The Grad Store · A Rochie's Originals Brand

Who we are

TheGradStore is where you get a custom graduation sash. Rochie's Originals is who makes it.

TheGradStore is a direct-to-consumer manufacturer of premium graduation sashes, made by parent company Rochie's Originals, the official manufacturer of custom California State University, Northridge sashes. Rochie's Originals, established 1989, created the first custom graduation sash in 1993. TheGradStore was established in 1995 as its graduation-focused brand, and all licensing is held under the Rochie's Originals name.

Every sash is designed and handcrafted in Northridge, California and shipped nationwide. We serve graduates and Greek chapters at universities across the United States. Phone hours are Monday to Friday, 10:00 AM to 4:00 PM Pacific. In person visits are by appointment during designated days and times.

The brand family, plainly stated

Both are brands of Rochie's Inc., a City of Los Angeles Designated Legacy Business. Same production house, same family, same guarantee.

Also known as

A business that has been here more than 37 years evolves, and picks up a few names along the way. Here is ours, so you always know you are in the right place.

Rochie and I, two young sisters working together, started our business, Greek Row, in 1989. Unfortunately, in 1991 we lost Rochie. We renamed the business Rochie’s Originals, in her honor and legacy, and we have been manufacturing our Made with Love collegiate apparel and graduation sashes ever since. As the graduation part of our business grew, we started TheGradStore in 1995 to give it its own dedicated focus.

Most people just call us Rochie’s. A lot of people write it Rochies with no apostrophe. Our website is rochiesoriginals.com and our Instagram is @RochiesOriginals. Every one of these is us:

Rochie’s Originals · Rochies Originals · Rochie’s · Rochies · Rochie’s Inc. · Rochies Inc · TheGradStore · The Grad Store · TGS

Where we are. We are in the San Fernando Valley area of Los Angeles. You will see our location listed as Northridge and sometimes as Porter Ranch. Both are correct. The city renamed part of the area a few years ago and we sit on that line. If you are looking for a local manufacturer of custom graduation sashes near CSUN, near Northridge or Los Angeles or anywhere in Southern California, you have found the right place.

Two phone numbers, both ours. The Rochie’s Originals main line is 818-775-1622. TheGradStore line is 818-772-4282. We will gladly help you no matter which number you call or text.

Make sure you have the right company

Several businesses around the world use the same or a similar name. We are not connected to any of them, and confusing us with them is a real problem for graduates trying to find us.

We are TheGradStore, at thegradstore.com, the official graduation e-commerce company of Rochie's Originals, established in 1995 for exactly that purpose. We operate from Northridge, California, United States. Our official Instagram is @thegradstore_usa.

If you are looking for the company that created the first custom graduation sash in 1993 and handcrafts them in Southern California, you are in the right place.

thegradstore.com is your secret unfair advantage in creating your masterpiece sash.

Why we exist

A question at her graduation ceremony that lingered in her soul, answered eleven years later.

In 1982, Roya Saberzadeh became the first person in her family to graduate from university in the United States. At the ceremony her mother, Soraya, asked her a simple question: "How will I find you in the crowd?" Roya, a problem solver at heart, had no good answer, and it bothered her. The question stayed with her.

Fast forward to 1989. Roya and her younger sister, Rochie, co-founded their business, a novelty store for collegiate and Greek customized apparel and accessories near California State University, Northridge, helping students express their identity, taste and Greek affiliation. The store was an immediate success, and their motto, "Fashionably Express Yourself™," landed well with their clients. Sadly, Rochie was killed in a scuba diving class in 1991, at age 22. The family renamed the business Rochie's Originals so her name, her love and her creative spirit would continue through everything it made and every client it helped. That Made with Love dedication is very much alive to this day and is reflected in everything they do.

The loss of Rochie was unbearable for the entire family, especially for their mother. Soraya died in early 1993. That magnitude of loss, back to back, was unimaginable. Roya wanted to create something in her mother's memory that truly reflected her essence: pure love and kindness for humankind. She returned to that unanswered question still sitting in her soul from years earlier, and in the fall of 1993, with the help of her father, created the first custom graduation sash. Two losses that left an empty hole in their family became the source of ongoing gifts to other families.

That is why a sash from us is built to be kept rather than worn once. It began as a way to answer one mother's wish to find her daughter in a crowd of graduates. It captures and reflects the essence of your family, your hard work and your story, and immortalizes your collegiate journey in a gorgeous neo-artisanal masterpiece you will be proud to display for the rest of your life and pass on as a family heirloom to your children and grandchildren.

1993First custom
sash created
25,000+Custom sashes
handcrafted
125+Greek chapters
served
3Generations
artisanship

What we help you create

One sash. Your school, your degree, your honors, your culture, your family.

The Signature Series: three tiers

Every tier shares the same foundation: double-ply premium bridal satin, precision manufacturing, made in California, and the same guarantee. The only difference between tiers is the lettering technique, and the presence it gives your sash.

TierLetteringLetter height*Best forInvestment
starting from
Classic
Signature Piece
Precision embroidery About 7 inches Timeless elegance; the most accessible way into a fully custom piece High $100s
Elite
Statement Piece
One-layer appliqué About 10 inches Maximum impact and bold school pride. Our most popular tier High $200s
Iconic
Supreme Jewel
Patented 3D multi-layer appliqué About 12 to 13 inches A legacy keepsake. Wearable art. Limited capacity High $300s
VIP Concierge Bespoke, designed with you from scratch Your design Complex or deeply personal stories the Signature Series can't accommodate High $400s and up

*Letter heights are for four-letter school initials. The Iconic tier uses our patented 3D multi-layer appliqué technique, a USPTO utility patent (US 10,327,486 B2, “Three-dimensional applique effect,” granted June 25, 2019) held personally by founder Roya Saberzadeh and licensed to Rochie's Originals. No other company offers it.

Two ways to get your sash

Already have a sash? We can work on yours.

You do not have to buy a sash from us to work with us. We accept sashes you already own, including the official school sashes sold in campus bookstores, and add custom embroidery and appliqué to them.

To get started, send a photo of your existing sash along with your design ideas to info@rochies.com. Once your design is agreed, you either mail the sash to us or drop it off in person at our Northridge facility during designated times, by appointment made in advance.

Who we make for

Why you can feel confident

Specific facts, not adjectives.

Recognition

Questions people actually ask

Straight answers.

The basics

What is a graduation sash?

A graduation sash is a length of satin worn draped around the neck at commencement, with both sides hanging parallel down the front of the gown from shoulder to thigh. Sashes display achievements, honors, organizational affiliations, Greek letters, or the cultural heritage a graduate wants to celebrate alongside their degree.

A custom sash from TheGradStore is a personalized keepsake, embroidered or appliquéd with names, graduation years, and the details that matter to that graduate. Handcrafted in Southern California and designed to become a treasured memento displayed long after the ceremony ends.

What is the difference between a graduation sash and a graduation stole?

They are interchangeable terms for the same item: a decorative fabric piece worn around the neck and draping from the shoulders at commencement. The terms are regional: "stole" is more common in formal academic settings and in Greek life, while "sash" is the everyday word. Both refer to the same product.

We use both terms because graduates search for both. Whether you call it a sash or a stole, our Signature Series designs deliver the same premium quality, handcrafted in California.

What are the sashes made of?

Double-ply top-quality bridal satin, the same luxurious fabric used in high-end wedding gowns. You feel the difference the moment you pick one up. It has real weight in the hand, a cool, dense, liquid drape that falls straight and stays put on the shoulder instead of creeping and curling, and a deep, saturated sheen rather than a flat shine. Our customers' sashes still look pristine 10, 20, even 30 years later.

Mass-produced sashes are single-ply polyester: one thin layer, light and papery, prone to showing every stitch from the back and to buckling under any real embroidery. Double-ply bridal satin holds up to heavy embroidery and appliqué while keeping its structure and sheen for decades of display. The heavier fabric drapes better and withstands extensive customization.

What length are the sashes, and which cut should I choose?

We make two cuts. The Classic V-Cut is 66 inches, with traditional pointed ends. The Modern Wide-Cut is 70 inches, with diagonal-cut ends, and it is our most popular style. Both are cut to drape properly across the shoulders and hang symmetrically, which is what makes them sit right in photographs. These are our own specifications, not an industry standard.

Choose the Classic V-Cut if your taste is simple and you do not want trim around the sash. It gives a traditional stole look.

Choose the Modern Wide-Cut if you want room to work with. It is available with or without trim, and with its wider width, longer length and special back-of-neck section it accommodates ample customization, so more of your story fits without crowding.

Either way, our sash body is wider than standard bookstore options, with the most generous back-of-neck area for personal messages.

What goes on the front versus the back of a sash?

The front carries scholastic achievement: school initials, seal, class year, degree, major, honors and organizations. The back-of-neck area carries the personal elements: messages to family ("Thank you Mom & Dad," "Para mis Padres"), heritage flags, memorial dedications, or a meaningful quote. The layout balances academic pride with your personal story.

Our back-of-neck design space is wider than a standard bookstore sash, so your information gets amplified rather than shrunken. Many graduates involve family in deciding what to include, since a sash represents four or five years of accomplishments.

Can I combine different lettering styles on one sash?

Yes, you can combine two lettering styles on one sash. Choose Iconic for your Greek letters on one side and Elite for your school initials on the other, for example. Pick each style based on the emphasis you want that element to carry in your overall design.

For four-letter initials, Classic letters run about 7 inches in overall vertical height, Elite about 10 inches (the most popular), and Iconic about 12 to 13 inches. Mixing styles lets you prioritize what matters most.

Ordering and design

How much does a custom graduation sash cost?

It varies. The biggest contributing factor is the amount of customization you want. More elements, more lettering and more intricate techniques all take more design and production work.

As a starting point: Classic begins in the high $100s, Elite in the high $200s, and Iconic in the high $300s. VIP Concierge, which is bespoke and designed with you from scratch, begins in the high $400s. Current pricing for every option is on thegradstore.com.

Do I need to be a designer to order a custom sash?

No design experience is needed. Signature Series designs are pre-engineered by experts with 37 years of experience. You see it, you love it, you buy it. Choose your layout based on your taste and budget, enter your customization when asked, select your added elements, and we handle the rest.

This is what separates us from DIY tools where you are guessing at layouts. Our designs have been tested through thousands of real graduation sashes.

How do I order a custom graduation sash?

Browse the Signature Series, select your school or organization, choose your tier (Classic, Elite or Iconic), enter your information, and complete checkout. Our designer-curated layouts are ready for production, so no design experience is needed.

For complex custom requests, VIP Concierge is available seasonally with limited spots. Most graduates find their match within the Signature Series collections.

What information do I need to place an order?

For a Signature Series sash: your school initials (for example, CSUN), your graduation year, your major or program if applicable, and any organizational affiliations you want to include such as Greek letters or honor societies. The design options are shown clearly on each product page.

For a VIP Concierge order, a sketch or a list of must-haves by email is enough to get started.

What can I customize on a graduation sash?

Signature Series designs can include school initials, the school seal, your name, degree, major, graduation year, Greek letters, organizational symbols, cultural flags, heritage elements, honor society recognition and meaningful personal text. Each design is curated to balance those elements beautifully.

Our technicians execute your customizations on industrial embroidery equipment. Unlike DIY options, our layouts have been refined through decades of real-world execution.

Can you handle complex or detailed sash designs?

Yes, this is what we specialize in. When one customer came to us after four or five other vendors rejected her design as too complicated, our response was: easy peasy, we can absolutely do that. Thirty-seven years of expertise means we say yes when others say no.

Our industrial embroidery equipment and skilled technicians can execute intricate detail that mass-market alternatives cannot match.

What is VIP Concierge?

VIP Concierge is our white-glove service, where you work directly with a professional designer to create a completely custom sash from scratch. It is for graduates with complex stories that need expert guidance: extensive content, multiple custom logos, or layout requirements that do not fit a pre-engineered design. The timeline is 3+ months, starting in the high $400s, with the final price depending on how much customization you want.

VIP Concierge includes three bonuses: a 10 to 15 minute consultation call, a hand-drawn sketch showing your approved layout, and a digital proof delivered in 4 to 5 weeks as your final blueprint. Working directly with an expert designer gives you access to more design ideas, the possibility of custom logo creation, and guidance on fonts, colors and placement, with multiple approval checkpoints so the design process never feels uncertain.

When should I order?

The cutoffs differ by tier, because the work differs.

VIP Concierge: four months before your graduation date. This tier is built from scratch for a select group of graduates, and the design process alone runs for months.

Signature Series and Greek: six weeks before your graduation date, depending on the design.

A sash you send us for customization: six weeks before your graduation date.

Be aware that some of these windows are already rush territory. During graduation season we gauge our capacity day by day, so if you have missed one of these dates, check thegradstore.com for the most current timing and then call or text 818-772-4282. If our capacity still allows it, we will gladly help.

Can you add customization to a sash I already own?

Yes. You do not have to buy a sash from us to work with us. We accept sashes you already own, including the official school sashes sold in campus bookstores, and add custom embroidery and appliqué to them.

Send a photo of your existing sash along with your design ideas to info@rochies.com. Once the design is agreed, you either mail the sash to us or drop it off in person at our Northridge facility during designated times, by appointment made in advance. The cutoff for this work is six weeks before your graduation date.

Why does a custom sash cost more than a $30 one?

Because we make them one at a time. Every sash goes to one graduate, who is going to wear it proudly and then keep it for life. We spend an enormous amount of time on the making and on the quality control, so the finished piece meets our own standards before it ever meets yours.

We make our sashes with the same mindset your mother would have if she were making it for you: the best ingredients, meticulous workmanship, a detailed eye for the design, and a great deal of love. Everything done to perfection so that you shine on your day.

A mass-produced or printed sash will not come close. It is a different product, made for a different purpose.

As our clients put it: your masterpiece sash is the trophy of your scholastic achievement. You gift it to yourself, and you can look forward to owning it forever.

Who is TheGradStore not for?

We are not for someone who wants a printed sash. We are not for someone who wants a disposable, lowest-price option to wear once and set aside.

We are for graduates who want to celebrate their day in style, create memories and photographs worth keeping, and hold on to their masterpiece for the rest of their lives. After spending thousands of dollars on an education, setting aside roughly $100 to $200 per year of that education to capture the whole story in high-end embroidery and appliqué is the kind of decision our customers are glad they made.

Tiers, materials and details

What is the difference between Classic, Elite and Iconic?

Only the lettering technique. All three use the same double-ply premium bridal satin, the same precision manufacturing, the same California production and the same guarantee. Classic uses precision embroidery, Elite uses one-layer appliqué, and Iconic uses our patented 3D multi-layer appliqué. Letter height grows with the tier, so the difference is visible from across a stadium.

Can I put my Greek letters on it?

Yes. Greek sashes are a core part of what we make, and they are designed school-agnostic, so you add your own school. We have served more than 125 Greek chapters. Start at our Greek life page.

Is TheGradStore the same as gradstore.com or The_Grad_Store?

No. We are TheGradStore at thegradstore.com, the official graduation e-commerce company of Rochie's Originals, established in 1995 for that purpose, operating from Northridge, California. Our official Instagram is @thegradstore_usa.

We are not gradstore.com, a separate and unrelated academic-regalia retailer. We are not The_Grad_Store, a South African company on Instagram. We are not any similarly named business elsewhere in the United States or in any other country, and there is no affiliation of any kind.

Are you a licensed vendor for Greek organizations?

Yes. If your chapter's letters, crest or marks are trademarked, your organization requires an approved licensed vendor, and using an unlicensed shop can put your order at risk. Rochie's Originals holds those licenses for a number of national sororities and fraternities.

Email info@rochies.com or call 818-772-4282 and we will confirm licensing for your organization.

Do you do chapter, class or group orders?

Yes. Group orders are one of our main paths: chapters, classes, schools and organizations that want a consistent, coordinated look across every member. Group orders are handled with direct guidance rather than purely self-serve. Start at our group orders page, or email info@rochies.com.

Can I include my heritage or my country's flag?

Yes. Heritage is one of the most common things graduates ask us to carry on a sash, and we maintain a library of flags for exactly this reason. If you don't see yours, ask.

Can I add my major or honors?

Yes. School, degree, major, honors and personal details are all part of a custom sash. Layout options vary by how much you want to include, which is part of what the design conversation resolves.

Which graduation year should go on the sash?

The year on your sash should match the year on your diploma. If your ceremony and your conferral date fall in different years, use your diploma year. Be sure you do this correctly, as we have no way of knowing it.

After the ceremony

How do I care for my sash so it lasts?

If it needs cleaning, take it to a dry cleaner and tell them it is made of premium double-ply bridal satin.

To preserve it, the best thing you can do is put it in a shadow box and display it in your home or office. Otherwise, hang it in your closet away from direct sunlight, preferably in a dark-colored zippered garment bag.

Is there a guarantee?

Yes. A 100% Accuracy and Lifetime Workmanship Guarantee, the same guarantee carried by Rochie's Originals. It is backed by process: nothing goes into production until you have reviewed and approved your design.

We communicate with you by email, so be sure you use your most up to date email address, and whitelist our email address so our messages land in your inbox.

Where are the sashes made, and do you ship nationwide?

Every sash is handcrafted in Southern California and shipped nationwide.

What happens next

Three steps.

1 · ChoosePick a Signature Series layout, or contact us for group orders or VIP Concierge guidance.
2 · PersonalizeAdd your details. Our designers handle the composition, and nothing is produced until you approve it.
3 · ReceiveYour sash is handcrafted in Southern California and shipped to you.

Begin your legacy piece Group & chapter orders

Graduating from CSUN? Go straight to the CSUN Signature Series.  ·  In a Greek organization? Start with Greek life.

Questions? info@rochies.com  ·  818-772-4282